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Bing Outperforms Search Rivals
The Bing search engine significantly outperformed Google, Yahoo and AOL in terms of month-over-month and year-over-year US core search share and query volume growth in August 2011, according to Compete...
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Online Ad Revenues Up 23% in H1 ’11
Internet ad revenues rose 23.2% to a record $14.9 billion in the first half of 2011, according to figures released in September 2011 by the Interactive Advertising Bureau (IAB) and...
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Corporate Sites Most Effective Online B2B Lead Gen Tool
Although four in 10 (41%) B2B marketing/IT professionals say personal connections and referrals are their top lead source, corporate websites (23%) are the clear leader in online lead generation,...
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Economic Pessimism l Vehicle Sales l Men Buy Jewelry
Economic pessimism among US consumers continues, according to a September 2011 Harris Poll. Forty-five percent think the economy will stay the same, 34% believe it will get worse and 21% think it will...
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Lead Quality Biggest B2B Site KPI
Most businesses assess the overall effectiveness of their company’s website by the quality of the leads it yields, according to [landing page] a study released in September 2011 by Demandbase. Results...
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Top Viral Videos – September 2011
Many viral video viewers were either thinking of a kid in their lives, reliving their childhoods or were kids themselves, judging by the list of the 10 most-shared viral videos in September 2011 as...
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SocNets Most Used for Friends, Family
Social networks are most likely to be used for reasons pertaining to friends and family, according to NM Incite’s “State of Social Media Survey.” Social networkers who are parents report even higher...
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Promo Retail Email Volume Falls YOY
The top online retailers sent each of their subscribers three promotional emails on average during the week ending Sept. 30, 2011, according to Chad White, research director at Responsys and author of...
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Global Q2 Ad Spend Up 6%
Despite overall growth of 5.7% for the global advertising industry in Q2 2011, ad spending fell in nearly half the world’s key markets in Q2 2011, according to The Nielsen Company’s quarterly Global...
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Mature Consumers Use Tech
Mature consumers around the globe are using technology at high rates, according to the A.T. Kearney Global Maturing Consumer Study. Data from the study indicates 87% of global consumers age 60-64 use a...
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Radio Listener Growth l Cellular Revenues l Median Rock Share
US radio added more listeners in September 2011 compared to September 2010, according to Arbitron data, with an additional 1.7 million listeners aged 12 and older tuning in during an average week. The...
View ArticleConsumers Unlock Value of Past Purchases
Thanks to developments such as brand buy-backs, exchange schemes, online platforms and mobile marketplaces, consumers have never had an easier time unlocking the value of past purchases, according to...
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Web Users Spend Most Time w/Facebook Again
For the second straight month, Facebook clearly dominated other top US web brands in average monthly time spent per user during August 2011, according to data from The Nielsen Company. In August 2011,...
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Banking Leads Mobile Financial Activities
In terms of overall adoption, in Q2 2011 36% of financial service account owners (bank, credit card, brokerage, or auto insurance) were using a mobile device (smartphone or tablet) to manage their...
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Global Web Ad Spend to Rise 33% by ’13
Global internet advertising expenditures will rise about 33% between 2011 and 2013, according to [pdf] an October 2011 forecast from Zenith Optimedia. Internet ad spend is expected to total about $72.5...
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Men, Blacks Most Likely to Follow Football
Fifty-five percent of US adults follow professional football, according to Harris Poll data released in October 2011. Broken down demographically, poll results show men and blacks are the groups most...
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China Set for Explosive Ad Growth
While the US will still maintain a comfortable lead in ad spending in 2013, number three China’s spending will surge in the next two years, according to [pdf] an October 2011 forecast from Zenith...
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Tech Brands Dominate Top 10 Listing
Although beverage brand Coca-Cola is the most valuable global brand of 2011, with a brand value of $71.8 billion, the majority of the 10 most valuable brands are technology firms, according to a...
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1 in 5 Mobile Users Don’t Want Coupons
Almost one in five (18%) smartphone/tablet users do not want to receive any coupons on their device, according to [download page] data released in October 2011 by Prosper Mobile Insights. This is a...
View ArticleTop 10 Automotive-Classifieds Websites – September 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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